"A problem well-stated, is a problem half solved."
Inventor & Head Researcher, GM.
Immediate meeting with the client, taking place in our office or place of preference.
Brief review: pooling of customer’s needs and expectations of the project.
In case of not having a brief, we will develop one with the client. Together, we will solve a basic questionnaire that will provide us a deep understanding of their vision and competitive advantages
Based on this, the problem to be solved will be stated and the objectives of the brand strategy will be proposed.
We search for an understanding of the brand, it’s business culture and everything that surrounds it. A brand diagnose is performed (analysis of past communication efforts and settlement of a start point).
Competitors and benchmarking analysis. Niche study, good practices and category’s top of mind.
Detecting opportunity areas available in the market. Counseling and information for the decisions of communication and business.
Seek for, identify and understand trends and emerging cultures as a daily habit.
Real time observation through different channels and media. (Social Media, BIG-Data, Traditional research, Design research & Street-Data)
Take brand values and connect them with current trends to keep it fresh and relevant.
Definition of the target through previous knowledge and brand objectives. Research of current and potential users to comprehend their needs, habits, priorities and motivations.
Workshop with client (optional). Through different creative methodologies and inquiries we delve in the client’s knowledge of the target.
Construction of model users based on insights. Psychographic construction of the full personality and lifestyle of our target audience.
Methodic branding based on the target.
Brand name’s development, Naming, making it at the same time pronounceable, distinctive, memorable, timeless and related to the niche. In Mexico, it also includes a phonetic search at the IMPI.
Formulation or strengthening of the brand’s personality, values and motivations. Extension and establishment of the identity and guidelines through a brand book.
Development of concepts applicable to advertising campaigns and the creation of copy and slogans.
Customer Journey. Analysis of current touch points between the brand and its consumers. Proposal of improvements to current channels and for new channels.
Emotional episode mapping© Analysis of the moments when the potential consumers are more receptive to the brands message due to their emotional state. Based on this, new touch points are proposed.
Development of a media plan. Definition of communication channels, contact mediums, approachment times, frequency of messages, etc
Design, developing and art direction of the applicable media.
Digital Media. Digital Media. Interactive materials, website, development of apps, newsletters, social media management, motion graphics, etc.
Analog media. Identity enforcement, promo, print, etc.
Art direction. Key visual, artwork, adaptations, illustration, photography, video, editorial.
Industrial. POP, 3D modeling, packaging, display spaces.
Review and setting of texts for printing, screenplays and web sites, attached to the tone and manner of the brand.Learn more about our services
To complete the project, we organize and condense the process within a presentation, video or micro-site showing the difficulties, objectives, results and achievements, integrating customer testimonials.