Services

Our services can be hired individually or as whole projects. The processes complement and strengthen each other, but are powerful enough to be performed separately. From the analysis of the brand, the methodical research of the target, the user journey, logo design or execution in print and digital media, we offer different options that suit the needs of our customers.

Brand diagnosis

Visual and conceptual analysis of the brand’s communication efforts. This includes the detection of the current tone and manner, definition of their 4P’s (Product, Price, Place and Promotion) and settlement of forward paths based on objectives.

Brand personality

We build a relevant brand for users, defining their tone and manner through four tools:

  • Moodboard: Set of images displaying the company and its niche.
  • MIN analysis: Definition of the motivation, ideal and need that the brand seeks to cover.
  • Concept board: Conceptual depiction of the brand personality in 8 categories.
  • Chromatic Opportunity: Research of a distinctive color within the category.

Naming

Based on the primary language of the target, concepts for creating original name proposals will be developed. The concepts will meet linguistic, strategic, pronounceable and memorable aspects.

Identity

Logo design and implementation of an identity system for print and digital media, as well as a guide that leads to a consistent use of the brand.

Internal communication

Para construir una marca fuerte, primero hay que venderla al personal de la empresa; si ellos no creen en la marca, ningún cliente creerá en ella. Diseñamos material de apoyo y capacitación, presentaciones corporativas, mailing interno, manuales de ventas, entre otras.