Our services can be hired individually or as whole projects. The processes complement and strengthen each other, but are powerful enough to be performed separately. From the analysis of the brand, the methodical research of the target, the user journey, logo design or execution in print and digital media, we offer different options that suit the needs of our customers.
Visual and conceptual analysis of the brand’s communication efforts. This includes the detection of the current tone and manner, definition of their 4P’s (Product, Price, Place and Promotion) and settlement of forward paths based on objectives.
To understand the target in a deeper way, we build users who embody the hard data and delve into the psychographic aspect of customers. Through the analysis of behavior, interests, concerns and expenses, we detail relevant life facts for the brand.
Review of the overall user experience when approaching the brand and analyze the current touch points. This allows the discovery of opportunity areas to approach potential customers; as a result, bring forward upgrades to existing points and new communication channels suitable for the user.
Emotion episode mapping®
Survey of the moment when the potential consumers are more receptive to product consumption, influenced by their emotional state. Based on this, new contact points are proposed.
We build a relevant brand for users, defining their tone and manner through four tools:
Moodboard: Set of images displaying the company and its niche.
MIN analysis: Definition of the motivation, ideal and need that the brand seeks to cover.
Concept board: Conceptual depiction of the brand personality in 8 categories.
Chromatic Opportunity: Research of a distinctive color within the category.
This process determines the guiding concept of an advertising campaign. Set up the copy’s guidelines, the tone and manner in which the brand will lead to the audience, as well as the kind of image.
Settlement of the campaign’s KPIs, determination of necessary impacts on the target audience for its proper development, choice of media, communication scheduling, delimitation of geographical areas and distribution of the advertising budget.
Social media strategy
Settlement of a strategy based on meeting goals per platform. Establishment of target’s motivations and relevant topics for the brand experience, resulting in the expected user interaction. Development of a style guide, frequency and schedule for posts.
Based on the primary language of the target, concepts for creating original name proposals will be developed. The concepts will meet linguistic, strategic, pronounceable and memorable aspects.
Logo design and implementation of an identity system for print and digital media, as well as a guide that leads to a consistent use of the brand.
Para construir una marca fuerte, primero hay que venderla al personal de la empresa; si ellos no creen en la marca, ningún cliente creerá en ella. Diseñamos material de apoyo y capacitación, presentaciones corporativas, mailing interno, manuales de ventas, entre otras.
Social Media Management
Aviso de Privacidad All projects are client’s commercial property respective trademark and intellectual property of SUB-Studio.